What actually hides inside a bottle of Perrier? As unimaginable and unexpected as it may seem, inside of it you will find: sexy girls, lions, a brass band, waiters, crazy fireworks and much more… it is about time someone tells us about it and that is exactly what the latest Perrier commercial has set out to do.
After having positioned itself as the ultimate refreshment, Perrier now pulls us into a new whirlwind: that of its extraordinary world.
Perrier is neither a mineral water nor a brand like any other. Perrier dares, creates and inspires. It is a free spirit, it is provocative, offbeat and unexpected, and it never takes itself too seriously. The intensity of its bubbles is peerless, and the sensation of freshness it provides is undisputed.
Every single bottle is brimful of carbonated natural mineral water from a natural spring, mixed with a concentrate of eccentricity. The latest Perrier commercial is the creative demonstration of this concentrate. It is the representation of all the sensations that overwhelm us when we drink it, and all the feelings that strike us when we look at it.
Each balloon represents a special feature of Perrier: waiters, because you cannot say Perrier without saying sidewalk café; a fanfare to set the pace and strike a peculiar chord; sexy girls of flirtatious nature; a nacelle carrying the lion from a past French very famous Perrier commercial by Jean-Paul Goude; clubbers, because Perrier can fire up any party; crazy fireworks to illustrate the explosion that occurs in your mouth when you drink a Perrier; a tennis referee because Perrier is the official water of Roland Garros.
“The balloons are not just a metaphor for big bubbles locked up in the green bottle. Each balloon is also the representation of a special feature of Perrier: Parisian sidewalk cafés, music, madness and sex appeal – features that have all played an important role in the advertising history of the brand,” said Mr Paul Kreitmann, Creative Director at Ogilvy & Mather Paris.
Mr Baptiste Clinet, Creative Director at Ogilvy & Mather Paris, commented, “Perrier commercials are known for their pleasurable, dynamic and crazy touch. Perrier has chosen to collaborate with us on carrying on this tradition, of which I am very proud.”
The show is entertaining and cheerful. The music immediately starts building up towards it climax, and it is difficult to not get carried away. The fanfare seizes control of the audience.
Balloons flow from a water spring and rise at full speed towards the sky, until they merge and become a bottle. This is the very representation of hundreds of bubbles that start to fizzle, when a bottle of Perrier is opened, and an extraordinary overpressure of sensations is released.
For this commercial, Perrier has chosen a young couple of up and coming film directors, Fleur and Manu, out of a desire to avoid film specialists too deeply rooted in a certain time and a certain work approach. Although they usually make use of rather dark imagery, Fleur and Manu perform the task given by Perrier, and create a colourful and dynamic universe.
The Perrier commercial can be viewed here: https://www.youtube.com/watch?v=rQ4CtzNeo0o. For more information join the Perrier Malta Facebook page: https://www.facebook.com/Perriermt?fref=ts.
Perrier is imported, marketed and distributed by Farsons Beverage Imports Company (FBIC) Limited, a member of The Farsons Group.