Farsons are founder members of The Sense Group, and have actively supported its activities since its inception in 1997. The Sense Group’s main objective is to reduce alcohol related harm by promoting moderate drinking.

Over the years, under the ‘Drink Aware’ umbrella, The Sense Group has carried out numerous campaigns to promote responsible patterns of drinking, and share advice with clear, no-nonsense, fact-based messaging.

By targeting a range of demographics through a mix of broadcast initiatives and online media promotions, The Sense Group serves to raise awareness about the misuse of alcohol particularly in relation to binge drinking, underage drinking and drink driving. The Sense Group also engages with the restaurant and bar trade in order to encourage responsible practices.