This year Carlsberg is giving consumers an opportunity to win a Carlsberg Exclusive Party for themselves and fifty of their friends. Each party will include free Carlsberg beer, free food, free venue, gifts and a choice of one of Malta’s top DJs.
Consumers will be given a lottery ticket with every Carlsberg purchased from any participating bar or pub in Malta. After filling in their details they can post the voucher in the Carlsberg lottery box at the bar.
Yanika Mattei, Carlsberg Brand Executive in Malta, said, “With free venue, free food, free Carlsberg, loads of gifts, and a choice of one of Malta’s top DJs: Duncan F, Ruby, J Joy, Steve Caesar, Super Mario, Miss Roberta or Armani, we are sure that the Carlsberg Exclusive Party will be an event to remember for the winners and their friends!”
“With everything organized for them, all the winners have to do is give us the list of friends to invite. This activity is in line with Carlsberg’s communication on an international scale which promotes a Drink with a World of Friends concept,” continued Ms Mattei.
There are nine parties to be won with three draws every two months. The promotion starts this month and will run until the end of August.