Carlsberg beer is giving one very lucky person the chance to go to Monaco in August to see the most prestigious football event of the season. The Super Cup Final which sees winners of the Champions League Final and the UEFA Cup Final play each other to definitely decide which team is the best in Europe. This exclusive prize includes an attractive VIP Carlsberg hospitality package during and after the game with all expenses paid and ‘probably the best’ football experience one could enjoy.

“This promotion is part of the Carlsberg - Part of The Game Incentive,” said Miss Yanika Mattei, Brand Executive for Carlsberg, “and reinforces Carlsberg’s strong association with the football platform, opening the doors to much-awaited activities next year with Euro 2008.”

The promotion will be held in several participating bars and pubs. On purchasing two Carlsberg bottles from the participating outlets, the consumer will be given a scratch card which reveals a code that has to be sent via sms to the number given on the card. Each sms costs 10c. A random draw will be held in mid-July and the more sms’s one sends the higher the chances of winning. This lottery is certified by the Department of Public Lotto with DPL number 21/07.

Carlsberg is produced, marketed and distributed in Malta by Simonds Farsons Cisk plc.