Carlsberg, brewed in Malta under licence since 1981 by Simonds Farsons Cisk plc, has been launched in a new icon bottle at a street party last Friday in Valletta.

The main feature of the new bottle lies in its embossed Carlsberg logotype and sleek contemporary shape. It has been designed specifically for clubbers and active urban socialites who are drawn to its trendy, hip image.

“Carlsberg is one of the strongest Danish brands and is also the fastest growing international beer brand in the world. The new elegant design has been inspired by the brand’s premium image and gives consumers a higher quality experience,” said Gabriella Gusman, Brand Executive for Carlsberg.

The new icon bottle was first launched in Ireland followed by launches in Sweden, Ukraine, Italy, Japan, Russia, Belgium, Switzerland, Austria and Czech Republic and it is now the recommended standard bottle.

Carlsberg Pilsner is the flagship in the Carlsberg Group's portfolio of beers. A regular in millions of bars across 140 countries world wide it is a truly international brand and pilsner beer of exceptional taste and quality. 

Carlsberg Pilsner is a well-proportioned bottom-fermented lager beer with a flavour of hops, grains, pine needles, sorrel and Danish summer apples. The bitterness of the hops and the apple-like sweetness provide a harmoniously balanced taste.

Apart from being the main sponsor for Euro 2008, the brand is also known for its strong connection with the Liverpool FC, as a result of its 15 year sponsorship. Carlsberg was also the main sponsor for the 2004 European Football Championship, and the 1990 FIFA World cup among others.