Pepsi has just launched its great new promotion, teaming up with world leading brand in entertainment, SONY, to give consumers the chance to win various products such as digital cameras, Playstation III, camcorders, photo frames, DVD recorders, 32” LCD TVs, and VAIO laptops.

In addition to the chance of winning these dream prizes, Pepsi and Sony are also offering all those purchasing a promotional bottle, a €10 discount voucher that can be redeemed at Forestals and The Matrix outlets on any purchase of €50. Only one voucher can be used for every purchase. Terms and conditions apply.

To participate, all consumers have to do is purchase a 1.5 litre bottle of Pepsi, Diet Pepsi, Pepsi Max, 7Up, Diet 7Up or Mirinda, and sms the code found on the back of the label to 7973 7742.

Furthermore, every sms sent entitles the sender to participate in a grand draw to win a Super Sony package consisting of a 32” LCD TV, a surround system, a Playstation III, a DVD recorder and a VAIO laptop.

“This promotion brings together two strong international brands and aims to offer added value to the consumer, targeting all members of the household. The prizes appeal to both young and not so young, thus increasing the enjoyment experience whilst consuming Pepsi,” said Ms Yanika Mattei, Brand Executive for Pepsi in Malta.

The promotion runs between April and July 2009. More information can be obtained by calling Freephone 8007 4403 or by visiting www.pepsiworld.com.mt. This promotion is monitored and controlled by the Lotteries and Gaming Authority, license number DPL 05/2009.