Following the successful Diet Kinnie 2011 campaign featuring Tiffany Pisani, winner of the 2010 edition of Britain’s Next Top Model, the search for the Face of Diet Kinnie 2012 has recently been launched. The winner of this competition will be given the opportunity to feature in 2012’s national advertising campaign for Diet Kinnie. The winner will also receive a fashion spree shopping voucher worth €2,500.  The ‘Be the Face of Diet Kinnie’ competition is being run in collaboration with StyleWatch, a fashion and style programme which airs every Sunday at 18:40hrs on TVM.

Diet Kinnie has been associated with fashion for many years and regularly supports local fashion initiatives, with the Tiffany campaign being a clear example of the support in this area.

“It was a great experience to work with a professional model like Tiffany. We have no doubt she will succeed internationally in the modelling scene and we wish her the very best of luck,” said Ms Yanika Mattei, Brand Executive for Diet Kinnie. “We are now looking at local aspiring models with a more interactive approach, empowering them and giving one lucky winner the possibility of experiencing a day in the life of a supermodel. We have teamed up with the most experienced in the local fashion industry, Carina Camilleri and Peter Carbonaro, to ensure this will be a memorable experience for the winner.”

To participate, applicants are asked to submit full length and close up photos to stylewatch@tvm.com.mt by the 27th November 2011. Following that, an elimination process will run on StyleWatch, with the lucky winner being announced on the programme, following a Facebook vote as well as votes by a panel of judges. StyleWatch airs on TVM every Sunday at 18:40hrs. Visit www.facebook.com/dietkinnie for more information.

Kinnie is produced, marketed and distributed by Simonds Farsons Cisk plc.