Simonds Farsons Cisk plc has launched its new 2014 campaign titled #cisktime. The campaign showcases the different local consumption scenarios where Malta’s favourite, award-winning lager is present amongst friends, in a friendly and responsible way.

“For brands to continue to succeed, especially market-leading brands, the over-arching objective is to foster advocacy by generating engagement” said Sue Weenink, Head of Marketing and Communications for Simonds Farsons Cisk plc, brand owners of Cisk. “To do this one has no option but to raise the bar and up the game. The new campaign has, we believe, achieved this successfully both in terms of strategy and execution, thereby taking our Cisk Lager brand to the next phase of its journey.’’

“We are really excited about the whole campaign which gives us the opportunity to engage with our fans through our various social media platforms, which we have been investing time and energy in the past year. The #cisktime tagline will feature prominently on all our executions throughout the coming months.”, commented Marco Debono, Brand Executive for Cisk brand.

To view the new Cisk TV advert, kindly click on http://youtu.be/qFMpuqqjUKg or via www.facebook.com/cisk