Kinnie's successful and popular online video ‘Taste More in Valletta’ which was featured on Kinnie’s Facebook page in August 2016 has been selected as a finalist in the Social Media Campaign category in the next edition of the Malta Communications Authority (MCA) eBusiness Awards.

The video can be viewed here: https://www.youtube.com/watch?v=MhMM3NayfpU.

“This video was great fun to work on and the people’s reactions in the video show that they enjoyed their surprise too. We chose Valletta as a location to also showcase our beautiful capital city keeping in mind that our Facebook page has a large number of non-Maltese followers,” commented Ms Lara Filletti, Kinnie Brand Executive at Simonds Farsons Cisk plc. “The engagement was overwhelming with many positive comments from both locals and tourists and we are proud to see our efforts recognised.”

The Social Media Campaign category carries a 50% public voting and the general public is being asked to vote for their favourite entry by clicking this link: http://ebusinessawards.mca.org.mt/social-media-public-voting.

The MCA was set up to regulate communications services, which include, fixed and mobile telephony, Internet and TV distribution services. It also regulates the postal sector and eCommerce services and Malta's radio spectrum resources. The eBusiness Awards have the aim of acknowledging unique and innovative ideas and initiatives in the use of web-based technologies and eBusiness for businesses and society at large. Established in 2011, these awards aid in the promotion of the most innovative initiatives in the domain of eBusiness for development and to spread awareness about the role of web-based technologies in addressing social and economic concerns.

The winners of each category will be announced during an awards event in April this year.

Kinnie is produced, marketed and distributed by Simonds Farsons Cisk plc. Follow Kinnie on Facebook: https://www.facebook.com/kinnie.mt/?fref=ts.