A new Kinnie campaign currently rolling out nationwide on various media channels showcases the Kinnie portfolio and highlights the choice of variants that the brand offers, enticing consumers to find the ‘right’ Kinnie for them. Using the tagline ‘Taste More’ and playing on the brand’s quirky and unique personality, the campaign aims to engage with consumers in a fun and entertaining manner.

“Acknowledging that today’s consumers are much more discerning about their lifestyle and diet, we want to reinforce the fact that our portfolio offers them the opportunity to choose the right Kinnie variant which is in tune with their lifestyle,” commented Ms Lara Filletti, Brand Executive for Kinnie at Simonds Farsons Cisk plc.

“The underlying campaign concept is lighthearted and builds on the unique and distinctive aspect of Malta’s own favourite soft drink, its taste, using social media hashtags #TasteMore and #NothingLikeIt to drive brand engagement,” continued Ms Filletti.

All the material used in the campaign was entirely produced locally, features Maltese talent and also features local leading band Red Electrick’s popular track, Shake, from their latest album Inside You.

To view the video visit: https://www.youtube.com/watch?v=oh1CimwJOTY.

Kinnie, and its variants Kinnie Vita, Diet Kinnie and Kinnie Zest are produced, marketed and distributed by Simonds Farsons Cisk plc.